Ruby Jewel West End Scoop Shop Opening

PORTLAND, Ore. –Indulging your sweet tooth just got tastier – and more convenient – with the new Ruby Jewel Scoop Shop opening in downtown Portland’s West End at 428 SW 12th Ave. on July 28, 2012. Co-owners, ice-cream makers and sisters Lisa Herlinger and Becky Burnett are outfitting the 1,100-square foot Scoop Shop with Pacific Northwest reclaimed wood, corrugated aluminum and even a vintage “pink” mailbox to send ice cream greetings directly from the new shop. The two-story space features Ruby Jewel’s well-loved small-batch artisan ice cream, and its new offerings include two flavors of soft-serve ice cream daily and an old-fashioned soda fountain with homemade syrups and signature ice cream sundaes. A new candy viewing area is available for guests to watch the magic behind the making of homemade marshmallows, candied nuts and toffee brittle from the sidewalk or through an inside viewing window.

“With the growing interest in locally made ice cream, a new downtown Portland location was the perfect next step for Ruby Jewel,” says Herlinger. “We also wanted to try a few out-of-the-icebox ideas like our homemade candy to go, soft-serve ice cream and a soda fountain.”

From the Source: Pacific Northwest Ingredients – Ruby Jewel ice cream was local from the beginning when owners Herlinger and Burnett sold their homemade ice cream sandwiches out of a cart at the Portland Farmers’ Market. They partnered with Lochmead Dairy since 2005 in nearby Junction City for the hormone-free cream and milk and infuse their ice cream with flavors that include locally grown mint, honey, lavender and fruit. “We even take our staff on berry-picking excursions to nearby Sauvie Island for our summer berry flavors,” says Herlinger. “Our seasonal flavors take advantage of Oregon’s bounty – from pumpkin and pear to blueberries and figs.”

Homemade Candy & Sauces “To Go” – The artisan ice cream makers at Ruby Jewel have already been crafting homemade toppings for their popular ice cream sundaes. Now, the candy-making operation will be visible through the viewing window, and the candy will be available for purchase in sweet “to go” bags filled with candied rosemary pecans, housemade marshmallows and hazelnut toffee. The homemade ice cream sauces such as marshmallow fluff, chocolate, coffee caramel and dulce de leche will also be available to take home along with pints of hand-packed ice cream and Ruby Jewel all-natural ice cream sandwiches.

Reclaim. Reuse. Recycle – Making ice cream with locally made ingredients is only one aspect of this environmentally friendly family-owned business. Herlinger and Burnett incorporate sustainability into every corner of their ice cream business, from using reclaimed wood from a local barn in the new Scoop Shop to offering bike parking for employees. The nearly 100% waste-free business also uses zero-VOC paint from Portland-based YOLO Colorhouse for their Scoop Shop interiors and recycles where possible.

About Ruby Jewel Treats

Entrepreneurial duo Lisa Herlinger and Becky Burnett redefined locally made artisan ice cream when they debuted Ruby Jewel Treats in 2004. Widely available in the Pacific NW and in retail grocers throughout the country, Ruby Jewel expanded to open its first Scoop Shop in Portland’s North Mississippi neighborhood in 2010.  Ruby Jewel utilizes the Pacific Northwest’s bounty of seasonal berries, nuts and herbs for their seasonal ice cream flavors and candies and partners with many local farmers and artisan producers, such as Lochmead Dairy, Nature’s Best Honey, Portland Roasting Company, Singing Dog Vanilla and Gales Meadow Farm. Dedicated to growing their company sustainably, Ruby Jewel is committed to recycling and reusing and operates a nearly 100% waste-free business.  Ruby Jewel Scoop Shops are located at 3713 N. Mississippi Ave., Portland, OR 97227 and 428 SW 12th Ave., Portland, OR 97205. Stay in touch with Ruby Jewel on Facebook and Twitter and visit www.rubyjewel.net for daily ice cream flavors.